Digital Marketing Strategies to promote Fashion Antidote Website Essay

Digital Marketing Strategies to promote Fashion Antidote Website - Essay Example The essay "Digital Marketing Strategies to promote Fashion Antidote Website" discusses digital marketing strategy to be used by Fashion Antidote. Fashion Antidote Facebook page is a well-established fashion company that has many customers both in the field and in online. The group has the feeling that Fashion Antidote needs to upgrade its website and especially their Facebook page to be able to be at purr with current fashion trends. As well, with increased innovation at the fashion school, there is need to expose all these to customers so that the company can grow. This means that if Fashion Antidote Facebook page has a fashion show or unique fashion taste it wants to share, the Facebook page is the best way to share all these. Understanding the concept of digital strategy in this case is very vital if a good strategy must be developed. Digital strategy is that overall approach that a company takes after making a decision that they want to invest in online business in order to achie ve their goals. It can involve building the reputation of the business online especially with the focus of being a leader in the area of business. This can also extend to overarching digital strategy of a business in order to migrate the major sales transaction from online to offline. In the development of such a strategy, a company is required to have one major goal as opposed to numerous goals even though there is no much restriction in this. For the Fashion Antidote Facebook page is to be able to capture the latest fashion trends.